The objective of the content layout optimization for the news website was to enhance readability and boost user engagement. The project began with an analysis of user behavior, heatmaps, and engagement metrics to identify areas for improvement. Key issues included dense text blocks, inconsistent layout, and poor mobile optimization, which hindered the reading experience and user interaction.

The redesign involved breaking down content into more digestible sections, using shorter paragraphs, bullet points, and clear headings.